How real estate businesses in India and abroad run today, and where software helps
A builder on Kalawad Road or the 150 Feet Ring Road in Rajkot, a plotting scheme developer on the Ahmedabad outskirts, or a redevelopment builder in Surat runs sales the same way: leads arrive from property portals, hoardings and broker calls, the site office notes them in a diary, follow-up depends on whichever salesperson remembers, and bookings sit in a spreadsheet that only the owner edits. Payment demands are typed by the accountant when construction reaches a slab. Brokers are paid from memory and a WhatsApp thread.
Half the leads never get a second call. Two salespeople quote different prices for the same unit. A buyer's family, often an NRI in the UK, the US or the Gulf, asks for a payment statement and waits a week.
Agencies in Dubai, letting agents in the UK and brokerages in Canada carry the same problems inside expensive subscription CRMs built for a different market, with per-agent fees that punish growth.
Software helps at the point where a lead is lost. Every enquiry from every source lands in one queue with an owner and a follow-up date that cannot be skipped. Unit inventory is one list, with one price, that the whole team sees. A booking generates the payment schedule, and demand letters and reminders go out automatically when construction milestones are marked. Channel partners see their own leads and brokerage without calling. The owner sees today's site visits, bookings and collections on a phone.
The systems that matter for real estate
A developer or agency needs one sales and post-sales system at the centre, with finance, staff and marketing systems around it.
- The real estate CRM is the core: automatic lead capture from portals, ads and the website, enforced follow-ups, site visit scheduling, unit inventory for flats, shops and plots, quotations, bookings, payment schedules with demand letters, channel partner management and post-sales communication.
- Accounting and GST billing tracks collections against each demand, GST on under-construction sales, contractor and supplier bills, and project-wise books that satisfy the CA and the lender.
- HRMS and payroll covers site engineers, supervisors and sales staff spread across projects, with site-based attendance and sales incentives calculated from CRM bookings.
- A project website with floor plans, live availability and enquiry forms feeds the CRM directly, and an AI chatbot on WhatsApp answers availability and pricing questions at 11 pm and books the site visit.
- A buyer and channel partner app shows booking status, payment schedules and construction photos to buyers, and leads and brokerage statements to partners.
Builders in Gujarat usually start with the CRM and the website together, add demand letters and accounting at the first slab, and bring in the partner app once channel sales cross a third of bookings.
What it costs and how we deliver
Real estate software from JK Tech Hub is a one-time build with hosting and support, with no per-agent or per-project licence, and your lead and buyer data stays on a server in your name.
- The real estate CRM starts at ₹70,000 for lead capture, follow-ups and WhatsApp for a brokerage. A builder configuration with unit inventory, bookings and payment schedules is typically around ₹1,90,000, and multi-project systems with channel partners, post-sales and a buyer app run to ₹4,50,000 and above.
- A project or company website starts at ₹8,000 for a simple launch site and reaches ₹1,50,000 for a multi-project portal with live availability.
- Accounting for projects starts at ₹75,000, payroll at ₹80,000, and a WhatsApp enquiry chatbot at ₹50,000.
Delivery is staged around your launch. Lead capture and follow-ups go live first so no enquiry from the launch campaign is lost. Unit inventory and bookings follow, then payment schedules and demand letters before the first milestone, then channel partners and post-sales. Sales staff are trained on their phones at the site office.
Builders, plotting scheme developers and brokers in Rajkot, Ahmedabad, Surat, Vadodara, Gandhinagar and the rest of Gujarat get our team at the site office for discovery, setup and training in Gujarati or Hindi. Developers elsewhere in India are delivered remotely with a visit at go-live. Agencies and developers overseas work with us through our international engagement model, with local portals, currencies and compliance documents configured for your market.