Real questions Indian real estate business owners ask us during scoping calls. Detailed answers, no fluff.
How does a real estate CRM differ from a generic CRM like Salesforce?+
Generic CRMs are built around accounts and opportunities — fine for B2B SaaS, awkward for property sales. A real-estate CRM is built around projects, units, towers, and inventory state (available / on-hold / blocked / booked / registered). It tracks site visits per unit, BSP/PLC/charges per configuration, channel-partner commissions, and post-sale construction milestones. It integrates with calling platforms for instant lead-call patching, with WhatsApp for buyer comms, and with payment + e-stamp APIs for booking. We've found generic CRMs adapted for real estate take 3-4x more configuration and rarely match the workflow speed of a purpose-built platform.
Can you build virtual tours and 360 walkthroughs for properties?+
Yes. We support multiple virtual-tour formats: 360 panorama tours (using Pannellum or Marzipano, suitable for ready-to-move properties), Matterport-style dollhouse views (best for premium projects), and 3D rendered walkthroughs for under-construction units (using Three.js / Unreal pixel-streaming). For developers, we typically pair the tour with a unit-configurator showing different colour palettes, flooring options, and furniture layouts. Virtual tours measurably lift inquiry conversion because buyers self-qualify before requesting a site visit, and they remove dependence on weekend-only physical visits.
How does the system help with RERA compliance?+
Every project module captures RERA registration number, total units, sold units, completion timelines, and quarterly progress photos in the format state RERA portals expect. The CRM treats RERA disclosures as a first-class feature — every public listing displays the registration number prominently, and brochure downloads include the standardised disclaimer. Construction milestone updates feed both the buyer portal and the RERA quarterly compliance report. We don't auto-file the RERA report (still requires a human sign-off), but we generate it pre-filled, cutting compliance preparation time from days to hours per project.
Can the portal handle NRI buyers and FEMA compliance?+
Yes — NRI buyer flows are critical for many developers and brokers. The platform captures NRE/NRO account details, OCI/PIO documentation, and FEMA-compliant KYC. Booking and payment workflows handle currency conversions and clearly indicate TDS obligations (20% for NRI sellers, 1% for resident sellers above ₹50 lakh). For NRI buyers we add WhatsApp + email-friendly comms with timezone-aware scheduling for site-visit calls, virtual tours that don't require an India-time site visit, and digital signing of agreements. NRI deal-cycle times typically drop from 6-8 weeks to 3-4 weeks with this workflow.
How do you handle channel partners and brokers in the system?+
Channel partners get their own portal with project inventory, brochures, current incentive schemes, and a lead-submission flow that auto-tags the source for commission tracking. The system enforces lead-ownership rules (typically a 30-90 day exclusivity window per submitted lead) so disputes don't happen. Commission slabs are configurable per partner per project and accrue automatically as bookings convert and payments are received. Payouts integrate with the developer's accounting system for TDS and GST handling. Top-performing partners often handle 25-35% of total bookings, so making this layer slick has a real revenue impact.
Can buyers track construction progress on a self-service portal?+
Yes. The buyer portal shows a personalised view of each customer's bookings: booking date, payment schedule with due dates, payment receipts with downloadable invoices, construction-stage photos and videos updated monthly, project completion percentage, and unit-handover checklist. Buyers can raise queries through the portal and track responses — replacing the typical pattern of WhatsApping the sales agent at 9pm. Push and email notifications go out for milestone events (slab cast, structure complete, finishing started, OC received). Developers report that this single feature cuts customer-care load by 40-60% and also improves payment timeliness because dues are visible and actionable.
